We started building an e-commerce tool for librarians to license individual eBooks. The first version was partly good, partly awful. It is getting better, a little at a time.
Digital design generalist
To me design combines an understanding of people, technology, society, and business. I want to help you create useful, usable and beautiful products and services.
My origin story
University made me want to understand you. Marsupilami was part of my first collection. And my dad helps people have great experiences.
I am easily motivated (or am I?)
I like making money. But there are much better ways of getting me to do stuff then to pay me.
SVT was great
While at SVT I developed my ability to think strategically, learned to appreciate Scrum and met hundreds of persons to validate interactions.
I influence behaviour
To enable users and service owners to reach their goals I need to influence behaviour of the user, the system and the owner.
I do not do experience design
I am not divine. I can not design experiences. But you can expect me to enable experiences.
A lot of my thinking converges on one concept: Inclusion. Topics are as diverse as poverty, support for assistive technology and browser support.
There is a very broad range of persons, systems and organizations that I must empathize with and cater to when designing.
Interaction design: The Bolibompa dragon
Part 13 of 13 in the series Some of my skills.
All adults know that dragons giggle when they are tickled. But many kids have not found that out yet. So we in the Bolibompa team set out to build a digital dragon who kids relate to and whom they want to tickle! A Ticklish Mission.
Design research: How we 3 to 5 year olds behave
Part 12 of 13 in the series Some of my skills.
Sure, we are individuals. But when we are given an iPad many of us behave quite predictably. We always relax ... and are always active.
Design optimization: An A/B test that made me change my mind
Part 11 of 13 in the series Some of my skills.
My colleagues wanted to change the look and content of an important part of Barnplay.se. I thought the current one was better and set out to check whether their or my variant resulted in more taps and views. Via an A/B test they proved me wrong (which I love).
Most proud of
Bathroom User Experiences
Faucets, airplane flush buttons and showers can actually teach us a lot about designing digital products.
How we represent and organize content is a foundation for all information systems. I explore various and some funky ways of organizing info.
4 ways I meet "users"
There are many ways of engaging persons in the design process. But not all where created equal.
Structures of User Experiences
Interactive systems enable experiences. For those experiences to be positive, the systems need structure. Which structure you chose is vital.
Understanding the young ones
Sure, we are individuals. But when we are given an iPad many of us behave quite predictably.
When my work is "over" (as if that ever happens) this is what has been created.
The joy of delivery management
Part 10 of 13 in the series Some of my skills.
Looking back on the first half of 2019 at EIDU I feel happy. My colleagues are the source.
Company strategy: Eidu
Part 9 of 13 in the series Some of my skills.
My colleagues at Eidu wanted to have a big influence on the direction of the company. In collaboration with the CEO, I designed a strategy creation process that (almost) everyone appreciated. A circular process
Editorial processes: SVT Kids Online
Part 8 of 13 in the series Some of my skills.
Innovative content concepts can mean that editors need to adjust how they work. At SVT I helped make that kind of change happen. Kids helped me do it
Welcome to my brain
Content strategy: ReAct
Part 7 of 13 in the series Some of my skills.
Together with the ReAct team I gave their site a clear focus, founded on ReAct's goals. Peek inside the process
Interaction design: The date range picker
Part 6 of 13 in the series Some of my skills.
Unfortunately the standard browser interface for choosing dates is really confusing. To reduce the effort of using some Springer Nature forms, I needed to create a custom date range picker. A British solution
Writing for digital products: Springer Nature
Part 5 of 13 in the series Some of my skills.
We should only use the COUNTER words, because librarians are experts. Low effort, difficult words
Information architecture: OrkidéPrat
Part 4 of 13 in the series Some of my skills.
By applying two taxonomies to a folksonomy, I help orchid aficionados with their hobby. Creating order
Design research: SVT Kids Online
Part 3 of 13 in the series Some of my skills.
Via home visits – "contextual inquiry" as we call it – I learned things I could not have learned any other way. The Ahlstrand family visit
Interaction design: SVT Barn Play
Part 2 of 13 in the series Some of my skills.
Re-imagine online video watching to dramatically increase number of minutes viewed. That was the mission Malin, product manager for SVT Kids Online, gave my team in 2012. I worked on the service for a year and led the work on defining how kids interact with the shows. Foundations, patterns, optimization, and results
Experience vision: Springer Nature
Part 1 of 13 in the series Some of my skills.
The Librarian channel, Librarian portal, and Metadata downloader should become a family of efficient application tools and info sources. Diagnoses, interventions, and activities
You can do better than to create a design system
Don’t create a design system. At least not until you have done your design work and actually evaluated the alternatives. But, why?
The 3 roles of research
Creating a foundation, validating ideas and ensuring usability is where research with customers can provide value when we create digital products. But how?
Human-centered product design in 2019
Part 5 of 5 in the series Human-centered product design in 2019.
Both design and being human-centered are philosophies. Being a human-centered product designer thereby means...
Delivering a product
Part 4 of 5 in the series Human-centered product design in 2019.
Once a product is (somewhat) defined, what is needed to get it used? And which are some 2019 role titles that does the job?
Defining a product
Part 3 of 5 in the series Human-centered product design in 2019.
What is needed to define a digital product? And which are some 2019 job role titles that does the needed work?
Human-centered as philosophy
Part 2 of 5 in the series Human-centered product design in 2019.
I love to understand humans and their desires (or, at least some humans). I also don't want to waste time. This perspective makes me human-centered.