Big is beautiful, but repetitive is powerful

Weddings are wonderful events that celebrate love. But it’s the date nights that make the love flourish.

I am in awe of humanity’s collective accomplishments in art, music and engineering. But they are the sum of many people taking small steps forward.

A design research projects can define the outlines of a new product. But it’s in the continuous discovery work that the real value of the product is created.

Don’t get caught up in the allure of the big. Real progress happens a little at a time. Do smaller. Repeat.

The concepts of “becoming” and “performativity” are very close to what I mean.

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