{"id":28,"date":"2010-05-01T07:12:04","date_gmt":"2010-05-01T07:12:04","guid":{"rendered":"http:\/\/www.neovita.com\/thoughts\/?p=28"},"modified":"2016-01-17T07:45:56","modified_gmt":"2016-01-17T07:45:56","slug":"thoughts-on-ixd-process","status":"publish","type":"post","link":"https:\/\/www.oninteractions.com\/thoughts\/thoughts-on-ixd-process\/","title":{"rendered":"Thoughts on IxD process"},"content":{"rendered":"<p><strong>The Goal<\/strong><br \/>\nIn <a href=\"http:\/\/www.youtube.com\/watch?v=-hxX_Q5CnaA\">a video that introduce<\/a> the acquisition of Zappos by Amazon, Jeff Bezos outlines his view of what is important. First on his three point list is &#8220;Obsess over customers&#8221; and thereafter &#8220;Invent on behalf of your customners&#8221; and &#8220;Think long term&#8221;.<\/p>\n<p>In <a href=\"http:\/\/www.pragmaticmarketing.com\/publications\/magazine\/6\/4\/you_cant_innovate_like_apple\">&#8220;You Can&#8217;t Innovate Like Apple&#8221;<\/a> Alain Breillatt discusses the focus Apple puts on knowing their market and having leaders who obsess over all fasetts of design.<\/p>\n<p><strong>Epic<\/strong><br \/>\nIn the excellent <a href=\"http:\/\/www.humanfactors.com\/downloads\/whitepapers.asp#evolving\">HFI white paper &#8220;The Evolving Institutionalization of Usability: User Experience as Strategy&#8221;<\/a> Eric Schaffer outline a process for making usability equally important to a companys operations as HR, manufacturing and similar business areas. The process involves having a CXO (Chief eXperience Officer) who is in charge of creating, implementing and maintaining a user experience strategy for the company in question. The strategy outlines such things as staffing, training and knowledge sharing. The process is truly epic.<\/p>\n<p><strong>Lean<\/strong><br \/>\nMost of my clients come to me asking for usability work leadership. However, they are not of the size needed for Schaffer&#8217;s process to be practical. I need a process that:<\/p>\n<ul>\n<li>Is small and efficient (resources are never abundant)<\/li>\n<li>Is modular (some pieces may already have been done by he client, others may not be prioritized at the moment)<\/li>\n<li>Can solve a large range of problems (since all my clients have different kinds of problems)<\/li>\n<li>Will create reusable design artifacts (so the client can do some future work themselves)<\/li>\n<\/ul>\n<p>Adaptive Path are my experience \/ interaction design idols. The guys and gals there create wonderful experiences for a wide range of clients. Their solutions always seem simple, but are of cause very &#8220;designed&#8221;. Also their process, as <a href=\"http:\/\/www.adaptivepath.com\/blog\/category\/mission-bicycle\/\">examplified in a recent article about a bike shop design<\/a>, is deceivingly simple. However, to me it is close to perfection:<\/p>\n<ol>\n<li>Understand the client \u2014 products, goals, market as well as the problem they want solved<\/li>\n<li>Understand the client&#8217;s customers and users<\/li>\n<li>Clearly articulate the client&#8217;s central process(-es) from a user perspective<\/li>\n<li>Create concepts<\/li>\n<li>Prototype and create reusable deliverables \u2014 material and immaterial \u2014 together with the client<\/li>\n<li>Don&#8217;t be afraid to iterate within, and jump between, stages of the process (for example by testing prototypes on customers)<\/li>\n<\/ol>\n<p><strong>Variations<\/strong><br \/>\nThe process outlined above is the one I currently base my work on. Each project has it&#8217;s own characteristics and goals, but with these five activities I can help my clients obsess over customers and create products and services that both delight and help customers reach their goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each project has it&#8217;s own characteristics and goals, but with these five activities I can help my clients obsess over customers and create products and services that both delight and help customers reach their goals.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,9],"tags":[],"series":[],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-problem","category-process"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":3,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":719,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/28\/revisions\/719"}],"wp:attachment":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/tags?post=28"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/series?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}