{"id":1423,"date":"2020-04-06T20:15:31","date_gmt":"2020-04-06T18:15:31","guid":{"rendered":"https:\/\/www.neovita.com\/thoughts\/?p=1423"},"modified":"2020-04-07T01:49:45","modified_gmt":"2020-04-06T23:49:45","slug":"strategy-eidu","status":"publish","type":"post","link":"https:\/\/www.oninteractions.com\/thoughts\/strategy-eidu\/","title":{"rendered":"Company strategy: Eidu"},"content":{"rendered":"\n<p class=\"wp-block-neo-blocks-preamble\">My colleagues at Eidu wanted to have a big influence on the direction of the company. Together\u00a0with the CEO, I designed a strategy creation process that (almost) everyone appreciated.<\/p>\n\n\n\n<p>Eidu&#8217;s mission is to provide high quality digitally supported education for all children by 2030. They currently work towards this by  building an app for pre-school math education. In early 2017 I was asked  to lead the strategy creation process in the organization. Until that point, the strategy had been defined by the CEO and  founder, Bernd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">My contributions<\/h3>\n\n\n\n<p>By immersing myself in the team, I understood that to  most Eidu employees it&#8217;s very valuable to have autonomy and to influence  the direction of the company. Based on this, and in collaboration with  Bernd, I designed and facilitated a system for the employees to continuously define the company&#8217;s strategy and goals. The system is not a one-off event but rather happen each quarter and thus the activities in  the system can evolve over time based on feedback from the employees.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo embed-strategy-eidu-circle\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Strategy definition at Eidu\" src=\"https:\/\/player.vimeo.com\/video\/236797578?dnt=1&amp;app_id=122963\" width=\"500\" height=\"500\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption>Strategy definition at Eidu<\/figcaption><\/figure>\n\n\n\n<p>For the first few rounds the cycle started with all employees refining the purpose  and mission of the organization. They also defined the company&#8217;s objectives for the coming year. In teams, they then created their own goals for the quarter. A key aspect is that Bernd chose to delegate power to the organization and to the teams. For Bernd to feel  comfortable with this we implemented the <a href=\"https:\/\/danieltenner.com\/2014\/11\/06\/the-advice-process-definition-and-usage-tips\/\">Advice Process<\/a> for decision making.<\/p>\n\n\n\n<p>This kind of fundamental change was hard for some in the  organization. Both the concept of teams creating their own goals and methods such as the advice process where unsettling.  In some ways it&#8217;s  easier to have a product owner who makes all the hard choices. In the days after introducing the system there was one crisis meeting with an Eiduer. They did not want to be limited to working in one team, which is a valid point. I and Bernd explained our thinking and a compromise was reached with our colleague.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 thing I learnt<\/h3>\n\n\n\n<p>From the resistance around the system, I learnt the importance of including all Eiduers not only in defining the strategy but even in defining the  system for defining the strategy. I had not done my design research and I  had not used co-creation methods. I will do better in the future.<\/p>\n\n\n\n<p class=\"wp-block-neo-blocks-conclusion\">After the strategy creation I immersed myself in the organization to pick up on any  issues and to facilitate activities that helped teams keep on track towards their goals. All but one person in the organization found the  process to be a step forward, so in general the process makes Eiduers happier at work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My colleagues at Eidu wanted to have a big influence on the direction of the company. In collaboration with the CEO, I designed a strategy creation process that (almost) everyone appreciated.<\/p>\n","protected":false},"author":1,"featured_media":1431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,35,20],"tags":[],"series":[40],"class_list":["post-1423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-process","category-product-discovery","category-structure","series-skills"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/strategy-eidu-manga.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/comments?post=1423"}],"version-history":[{"count":16,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1423\/revisions"}],"predecessor-version":[{"id":1442,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1423\/revisions\/1442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media\/1431"}],"wp:attachment":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/categories?post=1423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/tags?post=1423"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/series?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}