{"id":1402,"date":"2020-04-05T19:20:08","date_gmt":"2020-04-05T17:20:08","guid":{"rendered":"https:\/\/www.neovita.com\/thoughts\/?p=1402"},"modified":"2020-04-07T01:49:33","modified_gmt":"2020-04-06T23:49:33","slug":"editorial-processes-svt-kids-online","status":"publish","type":"post","link":"https:\/\/www.oninteractions.com\/thoughts\/editorial-processes-svt-kids-online\/","title":{"rendered":"Editorial processes: SVT\u00a0Kids\u00a0Online"},"content":{"rendered":"\n<p class=\"wp-block-neo-blocks-preamble\">Innovative content concepts can mean that editors need to adjust how they work. At SVT I helped make that kind of change happen.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.svt.se\/barnkanalen\/\">SVT Kids<\/a> is a content organization that produces video, text, and  interactive content such as polls and games. Traditionally the editors for SVT&#8217;s content for kids have focused on producing creative marketing  for the shows.<\/p>\n\n\n\n<p>During my time at SVT we created new content concepts such as an  Instagram like feed (which has since been replaced by a chat-bot) of content from and about our shows. These new products required that our editors change from being marketers to being &#8230; something else.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">My contributions<\/h3>\n\n\n\n<p>An insight from my research with kids was that feed entries are most powerful if they have a  person, preferably a TV personality, as the &#8220;author&#8221;. The feed also  needs to be filled with content that has value on it&#8217;s own, rather than  be an advert for future TV episodes.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"1024\" src=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-6-273x1024.png\" alt=\"Editorial processes at SVT Kids - Instagram Feed version 6\" data-id=\"1409\" data-full-url=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-6.png\" data-link=\"https:\/\/www.oninteractions.com\/thoughts\/?attachment_id=1409\" class=\"wp-image-1409\" srcset=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-6-273x1024.png 273w, https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-6-160x600.png 160w, https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-6.png 320w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"1024\" src=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-4-273x1024.png\" alt=\"Editorial processes at SVT Kids - Instagram Feed version 4\" data-id=\"1408\" data-full-url=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-4.png\" data-link=\"https:\/\/www.oninteractions.com\/thoughts\/?attachment_id=1408\" class=\"wp-image-1408\" srcset=\"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-4-273x1024.png 273w, https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-4-160x600.png 160w, https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Instagram-Feed-4.png 320w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/a><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Which works best \u2013 profile pic and heart above the image or  both below it? At SVT we figured it out with the help of a bunch of kids. (Answer: the former works best.)<\/figcaption><\/figure>\n\n\n\n<p>Together with the concept developer  Nina and product manager Malin I helped kick off a transformation both of  how the editors see their work and of what they want to publish.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>What you started a few years ago Bj\u00f6rn and Nina, has \nfinally taken off with fantastic speed and shape. So enormously much \ngood work has been done on the way to this proud moment&#8230;<\/p><cite>Malin, product manager for SVT Kids Online, <a href=\"https:\/\/www.facebook.com\/malin.stroman\/posts\/10155574883542836\">on Facebook<\/a> (my translation)<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">1 thing I learned<\/h3>\n\n\n\n<p>It is important to not only include the editorial team in the concept  creation, but to also analyze what type of content the editorial team is  able and willing to create. Based on that analysis we can choose to  create a concept that the editors can already work in or we can choose  to work with the editors to change what they can and want to create.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative content concepts can mean that editors need to adjust how they work. At SVT I helped make that kind of change happen.<\/p>\n","protected":false},"author":1,"featured_media":1412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,6,41,37,5,7,9],"tags":[],"series":[40],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavior","category-communication","category-content-strategy","category-design-research","category-information-architecture","category-problem","category-process","series-skills"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2020\/03\/Editorial-processes-SVT-Kids-Maren-Gerdes.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/comments?post=1402"}],"version-history":[{"count":15,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1402\/revisions"}],"predecessor-version":[{"id":1421,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1402\/revisions\/1421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media\/1412"}],"wp:attachment":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media?parent=1402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/categories?post=1402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/tags?post=1402"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/series?post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}