{"id":1195,"date":"2019-10-11T10:00:10","date_gmt":"2019-10-11T08:00:10","guid":{"rendered":"https:\/\/www.neovita.com\/thoughts\/?p=1195"},"modified":"2019-10-07T05:46:58","modified_gmt":"2019-10-07T03:46:58","slug":"product-definition","status":"publish","type":"post","link":"https:\/\/www.oninteractions.com\/thoughts\/product-definition\/","title":{"rendered":"Defining a product"},"content":{"rendered":"\n<p><strong>What is needed to define a digital product, and which are some 2019 job role titles that does the needed work?<\/strong><\/p>\n\n\n\n<p>My answer\nis both too limited (there are many things that need to be done that are not\npart of my answer) and too distinct (one person can take on many roles, many\npersons should work together and partially take on each other&#8217;s work). But my\nanswer is still that the product needs five characteristics&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desired<\/h2>\n\n\n\n<p>Product definition is &#8220;a human-centered process because it begins with people. We want to listen to the dreams, wants, and desires of others, and then propose a solution that addresses what people need and value.&#8221; \u2013 from the IDEO U course &#8220;From Ideas to Action&#8221;. According to <a href=\"http:\/\/www.whencoffeeandkalecompete.com\/\">Alan Klement<\/a> what persons desire is to make their lives better \u2013 to change something.<\/p>\n\n\n\n<p>Persons&#8217; desires are understood by an <em>ethnographic researcher*<\/em>. The desired change is made possible with the help of a solution concept by a <em>concept developer<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Feasible<\/h2>\n\n\n\n<p>Products\nneed to be technically created by persons, systems, data, etc. Only some\nsolutions can be created within each product&#8217;s context.<\/p>\n\n\n\n<p>An <em>engineer<\/em> makes sure that the solution is feasible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Viable<\/h2>\n\n\n\n<p>Products\nneed to make economic sense. The cost of creating, delivering, and maintaining\nthem must somehow be recouped. Products must also follow laws and policies, be\nable to be marketed, sold, and supported, and fit with organizational\npriorities.<\/p>\n\n\n\n<p>A <em>business analyst<\/em> makes sure the solution is viable, with the help of internal and possibly external subject matter experts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Usable<\/h2>\n\n\n\n<p>Products\nneed to both be understood and operated by humans. And a surface that has\nattractive visuals, motions and sounds is more likely to be operated.<\/p>\n\n\n\n<p>An <em>interaction specialist<\/em>, an <em>information architect<\/em>, and an <em>art director<\/em> ensure this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Whole<\/h2>\n\n\n\n<p>A product\nneeds to be just that \u2013 A product. The four elements above need to be balanced\nand the persons involved need to be co\u00f6rdinated in one or more processes.<\/p>\n\n\n\n<p>A <em>product manager<\/em> ensures that the solution is a whole product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is needed to define a digital product?<\/p>\n","protected":false},"author":1,"featured_media":1176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"series":[39],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-discovery","series-human-centered-product-design-in-2019"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2019\/10\/product-design-2019-3-Pusheen.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/comments?post=1195"}],"version-history":[{"count":8,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1195\/revisions"}],"predecessor-version":[{"id":1210,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1195\/revisions\/1210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media\/1176"}],"wp:attachment":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/categories?post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/tags?post=1195"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/series?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}