{"id":1006,"date":"2017-08-09T01:46:14","date_gmt":"2017-08-08T23:46:14","guid":{"rendered":"https:\/\/www.neovita.com\/thoughts\/?p=1006"},"modified":"2017-08-09T01:58:10","modified_gmt":"2017-08-08T23:58:10","slug":"we-uxproduct-designers-are-eating-the-software-creation-process","status":"publish","type":"post","link":"https:\/\/www.oninteractions.com\/thoughts\/we-uxproduct-designers-are-eating-the-software-creation-process\/","title":{"rendered":"We are eating the software creation process"},"content":{"rendered":"

Marc Andreessen, the co-founder of Netscape, said<\/a> in 2011 that “Software is eating the world”. What Marc saw was a transformation from DVDs to streaming, from cameras to software in smart-phones, from bookshops to e-books, etc.<\/p>\n

I think a similar transformation is happening now, but in digital product creation: We ux\/product designers are eating the software creation process. It’s a good development and your team should take advantage of it.<\/p>\n

Over the last ten years we have gone from doing visuals to information architecture, then interaction design, on to product\/concept design and now we help define product strategy. Coming soon: marketing, growth, …<\/p>\n

The work I and other ux designers now do has always been done \u2013 by for example a project manager, a visual designer or a programmer. But by using the tools we user-centered designers have \u2013 our processes and methods \u2013 the team is more likely to create products that are successful.<\/p>\n

We product designers
\n– understand the problem or opportunity
\n– do user research to gain insights
\n– ideate together with the team
\n– create low- and high fidelity prototypes and visuals
\n– engage the team to test with real users
\n– learn and iterate<\/p>\n

On top of visual design, this process has proven to be powerful for interactions, concepts, strategies and editorial and it can be powerful in other areas such as marketing and growth. I believe that<\/em> is why we designers are eating the software creation process.<\/p>\n

How can your team benefit from a ux designer like me? Get in contact<\/a> \u2013 I am sure we can find a project or permanent position where my skills and process will add value.<\/p>\n","protected":false},"excerpt":{"rendered":"

I think a transformation is happening in digital product creation: We ux\/product designers are eating the software creation process. It’s a good development and your team should take advantage of it.<\/p>\n","protected":false},"author":1,"featured_media":1009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"series":[],"class_list":["post-1006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-process"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.oninteractions.com\/thoughts\/wp\/wp-content\/uploads\/2017\/08\/pacman.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/comments?post=1006"}],"version-history":[{"count":4,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1006\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/posts\/1006\/revisions\/1013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media\/1009"}],"wp:attachment":[{"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/media?parent=1006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/categories?post=1006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/tags?post=1006"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.oninteractions.com\/thoughts\/wp-json\/wp\/v2\/series?post=1006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}