My perspective is that design is a philosophy. For when there are no clear answers.
I was asked to suggest improvements for the product promo page for Artbutler Cloud Websites – a tool for building websites for artists and galleries. My recommendations boiled down to experimenting with CTA's, mixing up the imagery and using a combo of content structures.
I was recently asked to give an example of where I get my inspiration. I immediately though about the transformation of the British train operating company First Great Western into Great Western Railway (GWR). Hard work that was well managed and gave great results.
I like being efficient and effective. So I have optimized where I wait in some of the stations of the Stockholm subway. I'm an optimization freak. :) The Japanese do it too!